The Process

Taking into consideration the valiant fight of the General Hospital of Chania personnel during the COVID-19 pandemic, Vasilis Mountakis Hairways wanted to repay them by offering each and every one of them a treatment free of charge. Our goal was to raise awareness about the individuals that sacrificed their precious time for the common good and make sure that this act of theirs will not be forgotten.

The Result

In order to achieve that, we launched the #OurLocalHeroes campaign, which it was promoted via the homonym hashtag and paid advertising on Instagram and Facebook. Also, the campaign was featured in several local news websites and TV channels.

The End

With the completion of the campaign, 120 doctors and nurses left the Vasilis Mountakis Hairways with a big smile and it we made clear to them that we, as society, stand by them.