The Process

Typografeion was already a renowed all day bar in the vast area of Chania and decided to undergo a massive renovation that would distinguish it from the rest. Our goal was to communicate this transformation to the whole audience of Chania and tease them with what is coming up.

The Result

Our workflow during this period involved a series of product photography and general photography of the building's transformation. The main focus of our campaign was to raise awareness and anticipation through behind the scenes photos and sneak peaks of the main aspects of the renovation, as well as the concept behind every change.

The End

The end result was a behind the scenes social media campaign that prepared the ground for what Typografeion had to reveal. It was also accompanied by an offline campaign in the local media.