The Process

Typografeion was faced with a challenge, a risk of changing drastically not only the architecture of its place and services, but the architecture of its whole brand too. Our goal was to promote the new values that it stands for as well as new services and new events.

The Result

When we were assured that all the changes and the new philosophy of Typografeion were understood by our audience through our behind the scenes posts and the storytelling behind them, we focused on the import of new services and the event promotion. In order to complete that we used the whole variety of the digital tools, Instagram and Facebook provides as well as various campaigns including the ingredient of the day, and a campaign dedicated to takeaway coffee.

The End

As a result, with the help of our services Typografeion achieved to attract new loyal customers and excite its old ones, since the identity and the services of it became very clear and specific through its social media streams.